Search Engine Optimization

Dominate Your Niche and Get More Traffic

Professional SEO Services

Ensure That Your Website is Accessible to Search Engines

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Organic Links

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Customers from Search

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Close Rate

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Purchase Decisions

SEO Statistics (Source: Search Engine Journal)


How Important is SEO?

The statistics don’t lie. These numbers show just how important SEO is for continued success.

Organic Search

70% of users click on organic results. A total of 53% of the organic search clicks go to the first link on the search page, and most importantly, 75% of users never click past the first page. For a site to get more clicks, it has to rank the higher in the organic results. This doesn’t happen without SEO.

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Searches Per Month

There are 100 billion searches per month on Google alone – that’s 33 million a day. To put it in better perspective, if each person on the planet were able to, they’d have to search on Google 5 times a day, every day.

Mobile

77% of mobile search happens at work or home even though a computer may be accessible. It happens more often than you would expect.  Regardless of where people are at, they use a browser device based on convenience, such as a tablet, instead of the more traditional computer.

Organic Search Leads

Organic search leads are more qualified. SEO leads have a 14.6% close rate, while print or direct mail ads only close at 1.7%. Leads generated from search engines are 8.5 times more likely to close than a standard outbound lead. Statistics point to search’s place at the top of the purchase funnel.

Companies and Consumers

89% of consumers use search engines for purchase decisions,  and 71% of business purchase decisions are started with a search engine. Regardless of the sector or industry, both companies and consumers are using search engines to start the buying process.

Mobile User

46% of mobile web users are unlikely to return to a website they had trouble accessing from their phone and even more are unlikely to recommend the site. This illustrates not only the importance of having good mobile content, but also having a site that’s easy to navigate and isn’t confusing.

If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential.


How Does SEO Work?

There are two key elements that are the foundation for a successful ranking.

Onsite

Targeting Keyword Clusters

Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, and that which delivers the best ROI (Return On Investment).

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Content

An effective approach to Onsite SEO is to match one keyword phrase from each keyword cluster to a single page on your website. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; in these cases new pages should be created to reach these terms.

Coding

Not all websites are created equal. Some websites are great and are ideally search engine-friendly, but many we are not. A key part of SEO optimization is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.

Appearance, design, and functionality are vitally important in motivating visitors to explore your website, and in guiding them to act or buy. But they need to find your website first.

For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com.

Offsite

Social Profiles

A relevant and active social media presence. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.

Citations

Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization.

Link Profile

In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Search Engines believe that if other websites are linking to your web pages, you must have relevant content to link to and a Search Engine will rate your page that is being linked to more positively.

There are additional factors other than just the sheer number of links when evaluating your offsite link profile:

  • the Reputation or Trust value of sites linking to your web site.
  • the Theme or Relevance of sites linking to you.
  • the “Anchor Text” (the words that the link is embedded behind) in links to your site.

The rest of an effective SEO strategy incorporates techniques, tactics and finesse. The Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of Apate’s job is keeping your website at the leading edge.

Panda . Penguin . Page Layout Update

 

The Strategic Goals That These Algorithms Share is to Display Higher Quality Websites at the Top of Google’s Search Results

They Also Penalize Sites Deemed to be Spamming Search Results Primarily to Boost Google Rankings

Generalized Organic Search

SEO Targeting Different Types of Search, Including Image Search, Video Search, Academic Search, News Search and Industry-Specific Vertical Search Engines

Overall Ranking Factors

Behavioral Signals

Clickthrough Rate, Mobile Clicks to Call, Check-ins, Offers, etc.


♦ My Business Signals

Categories, Keyword in Business Title, Proximity, etc.

♦ External Local Signals

YP/Aggregator, NAP consistency, Citation Volume, etc.

♦ On-Page Signals

Presence of NAP, Keywords in Titles, Domain Authority, etc.

Link Signals

Inbound Anchor Text, Linking Domain Authority, Linking Domain Quantity, etc.

Review Signals

Review Quantity, Review Velocity, Review Diversity, etc.

Social Signals

Google+ Authority, Facebook Likes, Twitter Followers, etc.

Personalization

Country, Physical Location, Community, etc.

 


Local Businesses Depend on Local SEO

All the conventional SEO techniques and enhancements receive a complete makeover when viewed in the light of local SEO.


♦ My Business Signals

Categories, Keyword in Business Title, Proximity, etc.

♦ External Local Signals

YP/Aggregator, NAP consistency, Citation Volume, etc.

♦ On-Page Signals

Presence of NAP, Keywords in Titles, Domain Authority, etc.

Link Signals

Inbound Anchor Text, Linking Domain Authority, Linking Domain Quantity, etc.

Review Signals

Review Quantity, Review Velocity, Review Diversity, etc.

Social Signals

Google+ Authority, Facebook Likes, Twitter Followers, etc.

Personalization

Country, Physical Location, Community, etc.

 

Localized Organic Results

Behavioral Signals

Clickthrough Rate, Mobile Clicks to Call, Check-ins, Offers, etc.

Local business owners want to be successful in their specific geographic area. The only way to achieve this kind of success is through good local SEO practices.

♦ Google continues to invest in and refine its local personalized results. It is critical for brands to have a unified local listing management and local SEO strategy. When executed correctly, the Overall Ranking Factors and Localized Organic Results establish a strong foundation and build off of each other, positioning the brand for long-term success, regardless of the next algorithm update or shift in the SERP.

SEO Services at a Glance

ROI . Visibility . Analytics

The Apate SEO Process

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Discovery

♦ Analysis of current website structure and Google indexing frequency
♦ Current page rank, age of domain and length of time domain is registered.
♦ Evaluation of inbound link popularity and internal linking.
♦ Analysis of meta tags, h1 tags and content being viewed by Google.
♦ Current website traffic and keywords which drive that traffic.
♦ Competitors in primary keyword verticals.
♦ Frequency at which content is added/updated.
♦ Discover dynamic pages and improper URL names.
♦ Current Rankings.

Analysis

♦ Review prime keywords and develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
♦ Review specific changes that are needed to the structure of the website itself. (Site map, meta/h1 tags, header tags, etc.)
♦ Determine the overall need for additional content on the website and how detailed and involved this content needs to be.
♦ Review potential opportunities to build inbound links through other targeted websites.
♦ Development of an Action Plan.

Implementation

♦ Initial Strategy Meeting with client.
♦ Finalize primary keywords to utilize.
♦ On-site changes including adjustments of meta-tags, h1 tags and site maps.
♦ Link acquisition campaign to build inbound links that focuses on quality, along with high value links directly related to the content of the client’s site.
♦ Creation of targeted articles, article distributions, bylined articles, and/or press releases. Contingent upon necessity.
♦ Directory submissions to reputable directories.

Management

♦ We will provide ongoing updates through initial, Onsite Optimization Reports and Monthly Ranking Reports.
♦ Monthly calls will take place in which results from the prior month are discussed. The “Action Plan” for the next month is reviewed.
♦ Continuous building of the inbound link acquisition campaign to build inbound links that focus on quality, high value links directly related to the content of the client’s site.
♦ Continuous creation targeted articles, article distributions, bylined articles, and/or press releases. Contingent upon necessity.
♦ Directory submissions and updates to reputable directories.

Traffic

Apate builds quality natural backlinks that will survive algorithm changes and boost your site’s authority by connecting with authority niche sites. In-Depth backlink profile analysis, including penalty analysis and lost links. Granular keyword analysis, detailed keyword choice to reach “ready-to-buy” audiences looking for your services.

Local SEO

Local Maps optimization to dominate Google Maps listings. Conversion rate optimization to increase your leads, calls and sales from existing traffic at each stage of your campaign. We can boost social signals and generate a buzz on social media. Landing page testing to optimize user experience & find what works best for your business.

Mobile

1 out of 3 mobile searches have local intent compared to 1 in 5 searches for a desktop computer. People are searching on their phone for local businesses and then heading directly to that business. Apate will verify and claim your listings through Google, Yahoo and Bing. Create and optimize location pages.          

People must see your site. This means that you are responsible for link building, citation building, site optimization, blog writing, and social media work.

Apate can do the heavy lifting on your SEO optimization project, right down to the page edits and link management.


SEO Payment Models

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Contract Services

Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. The services that we provide are decided upon in advance, along with price. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.

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Monthly Retainer

In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.

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Project Based

Project fees are similar to contract services with the exception that they are custom projects created for specific clientele. Pricing varies according to the project. For example, a local real estate agency may ask us to help them with their local online marketing. The client decides that want us to establish conversion funnels and create their social media content. The real estate agency and Apate will decide on the scope and cost of the project.

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Hourly Consulting

This familiar consulting model is an hourly fee in exchange for services or information.

This is ideal for those on a limited marketing budget, or for those businesses that recognize the necessity and value that search engine optimization will have on their traffic flow.

Do I have to sign a contract?
No! We do not lock you into a contract. No start up fees and no cancellation fees. Our program is based upon reliable and consistent performance. If at any time you are not satisfied with our services you can stop them.

How do I get started with SEO services?

Simply fill out the appropriate information on our project planner page. A website URL, if provided, will help us to run some analytics in advance of contacting you.

How soon can I see the result in ranking?
This question is very difficult to answer. If this is a newly launched website, it’s going to take somewhere between a few weeks to a few months, especially with Google.

Can you guarantee that our website will be ranked top 5 or top 10 on major search engines?
It depends. There are certain keywords that without much effort, you can be on the top 5 and there are certain keywords that are in such a high demand; getting on the top 10 sometimes takes years of work. Anyone who is offering you a “guarantee” in search engine ranking either doesn’t know much about the nature of search engines or he or she is lying to you.

 

Why Search Engine Optimization?
Because having a website but not being found by your prospective customer on major search engines such as Yahoo and Google is like being a fish that can’t swim.  Unless you own a famous domain like Microsoft, Ebay or Amazon, most people will try to find you based on your company name, your product’s name, or your service’s name.  The question here is how do you code your site to be found based on these keywords or phrases.  This is what search engine optimization is all about.




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